Archive for the ‘Brand Strategy’ Category

Claire Parker judges corporate design Bulls&Birds

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of the recently started online fashion store: Bulls and Birds.

Claire Parker judges corporate design a.s.r.

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine, so every month she will judge a corporate design, together with Tom Dorresteijn from Studio Dumbar and Stefan Pangratz from VBAT. This time the design panel was asked to judge the corporate identity of a.s.r., an insurance company.

Design-led sustainability – Zedfactory at Ecobuild

Our sustainability expert Helen Hughes visited Ecobuild in London, where she was inspired by how the design-led approach of Zedfactory encourages trade and consumers to get involved in the sustainability movement.

Friday Favourites

Hessian – a brand without a product, Vine does Valentine’s (or Valenvines), print your face in 3D chocolate, and more on Friday Favourites.

Claire Parker reviews new Alzheimer Netherlands brand identity

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine, so every month she judges a corporate design. This time the design panel was asked to judge the corporate identity of Alzheimer Netherlands.

Claire Parker discusses corporate design ArboUnie

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of ArboUnie, designed by Gummo.

Friday Favourites

Personalised Heinz soup, Quentin Jones’ film for Victoria Beckham, Red Stripe’s music for shoppers, and White Pencil winner Recipeace, all on Friday Favourites.

Claire Parker discusses corporate design Naturalis in Marketing Tribune

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of Dutch natural history museum Naturalis.

Dog’s Bollocks Student Awards 2013: Call for Entries

Final year university student? The Dog’s Bollocks Student competition is now open for 2013 entries. This is your chance to win a paid work placement in our London studio, potentially for a full time position.

Why you need to live your brand: 4 tips for employers

David Partington, Brand Strategist at our office in Amsterdam, was asked to write an article about Employer Branding for Fonk magazine. Here’s the full copy, including some tips for success.