Claire Parker judges corporate design Bulls&Birds

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of the recently started online fashion store: Bulls and Birds.

Friends on Friday Favourites – part two

Here’s the second part in our special edition Friends on Friday Favourites. This week it features inspiring work of friends and colleagues in the worlds of photography, children’s apps, illustration and film making.

Friday Favourites

Fashion tips from Swedish rockers, typographic US slogans, unbranded products at Selfridges, vacuum formed Campers and robots playing Motörhead, all on Friday Favourites.

Friday Favourites

Psychedelic Tokyo-inspired animation, Educate the heart by Dalai Lama Centre, a 24-hour panorama of Earth, Star Wars watches, paper shot glasses and hipster branding, all on the first Friday Favourites post of 2013.

Claire Parker discusses corporate design Cafe Sjiek

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of Dutch restaurant Cafe Sjiek designed by Zuiderlicht.

Never ending Sales and the effect on fashion brands

Alexis Caught, Insight Manager at our office in Amsterdam, explains how never ending sales in fashion are damaging the value perception of brands. Successful fashion brands put fashion first, have vision and above all, believe in their brand!

Claire Parker in Dutch Corporate Design Panel

Claire Parker, Creative Director at our Amsterdam office, is now part of the ‘corporate design panel’ of Dutch Marketing Tribune magazine, so every month she will judge a corporate design. The first case to ‘judge’ was ‘Albert Heijn to go’, we’ve translated the critique for you here.

Jubilee branded products – do they need a big idea?

In the UK supermarkets, you can’t move for Union Jack-adorned packaging in the lead up to the Diamond Jubilee. We asked everyone to look out for Jubilee limited edition designs which had great ideas behind them – but the good examples were few and far between. Where were all the big ideas?

Friday Favourites

Gorgeous stationery, bird illustrations, brand tattoos and more on our Friday Favourites.

Some tips for finding the right brand name

Often, a new name for an entity (product, brand, company) is hard to agree on because the solution is too new, too unfamiliar. Brand owners can reject ideas without giving them time to catch their imaginations. How can we help brand owners see the potential in a name?