And if you look out the right-side of the plane…

In two years minus a day the London 2012 Olympics will officially start: 27 July 2012. Much was made of yesterday’s two year milestone – even Michael Johnson came out of retirement and donned his spikes for a test lap round the track. It was nice, therefore, to hear British Airways (the official carrier for [...]

Global branding, air wars and the Rainbow Nation World Cup

I always admired what British Airways did with those tailfins. What an inspired idea: the people’s carrier linking the nations of the world through design. But alas it was ahead of the curve. Famously derided by Prime Minister Thatcher, who unceremoniously draped her hanky over a scale model of an offending fin in front of [...]